2011 "Do the Dew @ UVU"
Video Contest
(This contest is open to ALL UVU FANS)

GRAND PRIZE:
$1,000 CASH
Airtime on UVU TV

2ND PRIZE:
$500 CASH

3RD PRIZE:
$250 CASH

In the 1990's Mountain Dew launched a campaign featuring extreme sport athletes competing and shouting "Do the Dew" during their sport. The UVU Review rated drinking Mountain Dew as the #2 sign that you are at UVU and not BYU. Pepsi (Mountain Dew) is a major sponsor of UVU Athletics, thus, the "Do the Dew @ UVU" video contest was born. This marketing campaign to promote Pepsi (Mountain Dew) and UVU Athletics on campus has been a huge success mostly because of the participants in the video contest. WE ARE EXCITED TO SEE THE VIDEOS THAT UVU FANS PRODUCE THIS YEAR!

HERE ARE THE RULES:
(rules and regulations are subject to change without notice)

1. Must be in the following formats and submitted as a computer file on a DVD to the student government office (SC-105) by March 14, 2011 by 5:00 pm. You will have the opportunity to promote the viewing of your video from March 22nd through April 22nd. The winners will be announced at the UVU vs. Utah baseball game at Brent Brown Ballpark on April 26th (game starts at 6:00 pm).

~ Playable DVD that meets the following requirements:
~ Standard NTSC Requirements
~ Resolution = 720w x 480h
~ Frames Per Second = 29.97
~ Pixel Aspect Ratio = 0.9:1 (non square pixels)
         Screen Aspect Ratio = 4:3 (720 x 480) or Widescreen 720 x 480
         Minimal compression preferred.

 

~ A data CD / DVD with a computer file that meets the below requirements:
~ Video Format: H.264, MPEG-2 or MPEG-4
~ Aspect Ratio: Native aspect ratio without letterboxing (examples: 4:3, 16:9)
~ Resolution: 640x360 (16:9) or 480x360 (4:3)
~ Frames per second: 30

2. Must somewhere in the video feature a Mountain Dew product and use the slogan "Do the Dew @ UVU." If you would like to use the official "Do the Dew @ UVU" logo email: wolverineathletics@uvu.edu.

3. Theme of the video must be related to UVU Athletics and have www.WolverineGreen.com in the video. Due to NCAA rules and regulations no current UVU student-athletes can appear in the video.

4. Must be 30 seconds in length.

5. Content must be appropriate for audiences for all ages (no swearing, sexual innuendos, etc.)

6. Video submission must accompany your name, email address, phone number and a release form that can be printed off by clicking HERE.

** For guidelines and tips on producing better quality videos for this competition click HERE.

** Once videos are reviewed they will be posted on this page by March 22, 2011. You will be given a link to your video and can promote it through this page.

HOW WINNERS ARE DETERMINED:

50% will be based on total number of hits on each video and 50% will be based on judging by industry professionals.

GOOD LUCK!

Check out the 1st, 2nd and 3rd place winners from the last two years by clicking on the videos below:

2010 - 1st Place



2010 - 2nd Place



2010 - 3rd Place

2009 - 1st Place



2009 - 2nd Place



2009 - 3rd Place

 

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